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Learn Exactly How Google Adwords Works [INFOGRAPHIC]

Posted by Digital Resource on October 6, 2012

Paid search, Pay per Click (PPC) or Search Engine Marketing is complicated and fraught with risk. The complexities with running a campaign are huge considering both technical and marketing skills are required to run an effective and profitable campaign. The infographic below does a great job at explaining exactly how Google Adwords works! It covers ‘Quality Scores’, live bidding, ad formats, ad extensions, how to write effective ad creative and more.

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Posted in: Paid per Click (PPC)

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Higher ROI: Attribution Modeling [INFOGRAPHIC]

Posted by Digital Resource on May 24, 2012

The methods in which online marketers measure the effectiveness of different marketing channels is changing. Attribution modelling is a way to analyse the performance of different marketing channels and how they assist in the visitors overall journey to a conversion.