Turn Staff into Online Experts with Our Digital Training
Looking to develop a digital marketing team to boost your online sales, leads, or revenue? Need SEO or PPC training to reduce monthly agency fees? Digital Resource’s bespoke and hands-on training courses will equip your team with the skills and confidence to capitalise on dynamic web-based marketing avenues as well as tap into emerging online consumer markets.
We understand that for enterprise companies or medium-sized advertising agencies, it makes sense to invest in internal digital marketing capacity. Leveraging on our years of experience, we are able to tailor training courses to meet your organisation’s distinctive learning needs at either an executive, marketing professional or technical level.
SEO Training Courses from Beginner to Advanced
A well-optimised website provides your organisation with a myriad of decisive advantages in today’s digital environment. These include higher brand credibility; potentially exponential increases in consumer traffic, conversion and spend; identification of, and access to, new markets and; the ability to grow market share by always keeping one step ahead of your competitors. Employing ineffective or ‘black-hat’ tactics to optimise your site however could lead to de-indexation or other severe, long-lasting penalties.
Our Search Engine Optimisation training comprises the key aspects of on-site and off-site optimisation in great detail. We provide an overview of the most important search engines and how they work; introduce and build working knowledge of organic search algorithms; an insider’s guide to ‘what not to do’ online; as well as techniques to master results-driven SEO. In addition to tailoring our SEO training courses to meet your marketing team’s needs, we are able to provide top-level training for executives as well as advanced optimisation tactics for your technical IT staff.
Ensure your staff members are professionally trained and maximise your firm’s digital footprint. Contact us today to discuss your requirements.
PPC Training – Advanced Search Engine Marketing Training
Pay Per Click (PPC) marketing is one of the most targeted and effective online traffic sources available to businesses today. The quality and performance of PPC ads can far exceed the results delivered by any other marketing medium, meaning that you can quickly and cost-effectively maximise your revenue and brand awareness opportunities.
While managing a PPC campaign may appear easy, the reality is that an ineffective Adwords campaign can cost more than double the amount of a professionally managed one, markedly diminishing your ROI.
At Digital Resource, we understand the complexity of PPC marketing and offer a variety of training courses, from beginner right through to advanced optimisation. In addition to this, we offer ‘Search 101’ training comprising a top-level overview of paid search mechanisms, its benefits, as well as future trends that you can start capitalising on today. ‘Search 101’ training is ideal for marketing executives, brand managers, or other team members that operate at a senior level.
Google Analytics Training – The Art of Analysing Data
It is no surprise that the demand for Google Analytics training is growing every year. In a world that never sleeps, real-time evaluation of digital marketing campaigns is often where competitive advantage is won or lost. Digital Resource can equip your team to make the most of this powerful tool through teaching them how to navigate the interface, access important reports, and analyse traffic performance against key business objectives.
Our trainers have deeply-rooted subject matter expertise and guarantee that by following their advice, your organisation will see measurable results. Stay ahead of the competition and contact us today to organise a fully customised training programme.